The new Apple TV announced Wednesday that people will rent, not buy the content. For the first time high-definition movies the day it comes out on DVD, people pay $ 4.99. HD rentals delivered 99 cents.
The price of the box is also cut to $ 99, $ 229. cheaper options for streaming video was available, including boxes Roku set-top starting at $ 60. Apple TV has been around since 2007 but has not given the current.
It does not record shows the way TiVo and other digital video recorders do. We have sold many of them, but has never been a great success," Jobs said hundreds of journalists, bloggers and analysts in San Francisco. Said the pre-configured Apple TV is too complicated for the average consumer.
The new Apple TV, which will be available next month, will give people access to high-definition version of DVD films hit, but he said that movie studios have agreed to have their titles for streaming. TV episodes are also available, including hits like The Simpsons and joy. People who view streaming content from Netflix Inc.
on the Internet also can access their immediate because the tail of Apple TV. Jobs said that News Corp. s Fox and The Walt Disney Co. ABC was willing to grant licenses for the transmission of their programs so far, but said he hopes others will join once the service is gaining in popularity.
Some media companies have expressed concern that the one hundred rental TV-99 will fall below the offer price higher for permanent downloads, which sell for $ 1.99 and $ 2.99.
Former Jobs unveiled the iPod Nano, which lacks buttons. Instead, the controls play, pause and select the right music to the screen. It will cost you $ 149 for the 8GB version and $ 179 for 16 GB.
Like previous versions, photos. Nano has an FM tuner and can display a refresh rate of the iPod Touch, Apple adds video chat features such as the latest iPhone. It has a front camera for video chat with the iPod Touch and other users of the iPhone over Wi-Fi through Apple’s program FaceTime.
A camera at the back can be used to take pictures and record videos. Prices range from $ 229 to $ 399. Jobs showed in a crew neck instead of his trademark mock turtleneck in a demonstration of hundreds of journalists, bloggers and analysts.
Jobs is also a new iPod Shuffle, Apples lowest players line. As in the past generation, we can say the names of the playlists and songs. But unlike the last just a music player, the new device will bring back $ 49 a square-shaped buttons, and Apple Shuffle second generation.
Apple in turn, is to increase the social characteristics of its iTunes software. Jobs said iTunes 10 new ways to bring people to know what their friends are listening to.
Feature called Ping is likely to be based on technology acquired with the purchase of Apple Lala.com last year. Ping part of people use iTunes to follow friends, musicians and others, like Facebook and Twitter work. Ping to build their own top-10 list based on what people are listening to one of the following.